You are the CEO, a Board member, ... and you think, we're already doing this expensive strategic program called BI, which is like Big data, so why should I care about the latter?

The 3V's - Volume, Velocity, Variety

Big data, big slow?

Big data, Business Intelligence

Because disaster recovery and business continuity runs through our veins, we tend to explicitly add the Availability axe from the CIA (confidentiality, integrity, availability). This is because the integrity is usually concidered more prominently when designing an architecture. The confidentiality axe is more part of overal GRC approach of data classification and related to (European) GDPR efforts, than it is specific to your business functionalities and its IT architecture.